Guidestones at the StoryCode Forum

June 15th, 2012 by Jay

On May 22nd, director Jay Ferguson took the stage at the StoryCode Forum, hosted by the Film Society of Lincoln Center in New York City. StoryCode is “a community hub, lab and creative consultancy for emerging and established cross-platform and immersive storytellers”.

In his presentation, Jay spoke about how Guidestones came to be, and why he and the producers decided that the best way to tell their story was as an interactive, transmedia web thriller.

You can watch the full presentation below.

 And remember, Guidestones is everywhere:

On-Demand Launch, New Website, Rockie Awards…what a week!

June 14th, 2012 by Jay

It has been an exciting week for Guidestones. On Monday, we celebrated the launch of our new website, as well as a linear, ‘on-demand’ version of the series (which is also available through Hulu) so that our fans can watch Guidestones at their own pace, any time they want. Then, on Tuesday, Guidestones was selected as the winner of the Rockie Award for ‘Best Webseries – Fiction’ at the Banff World Media Festival.

We’re very excited about the increased level of exposure that this achievement has brought to Guidestones, as it means more people will have a chance to ‘decode the conspiracy’. So, please, keep spreading the word, have a look at the new on-demand version of the series, and make sure to ask your friends: “Are you watching Guidestones?”

Guidestones Wins Rockie Award for Best Webseries – Fiction

June 12th, 2012 by Jay

On the heels of rolling out a new website design and an on-demand version of the series through Hulu, Guidestones was presented with the Rockie Award for Best Webseries – Fiction at the 2012 Banff World Media Festival.

The Rockies (formally the Banff World Media Awards) are an “internationally-recognized awards program celebrating the very best in international content production in television and digital media.”

Congratulations to Jay Ferguson, Jonas Diamond, and the entire Guidestones team. As well, a big thank-you to the Banff World Media Festival, all the nominees, and Guidestones fans everywhere for watching, producing and celebrating innovative web content!

Guidestones Competes at the Banff Digital Launch Pad – June 11/2012

June 11th, 2012 by Jay

Digital Launch Pad, Banff, Guidestones, Jay Ferguson, Guidestones was one of only six web series hand picked to compete at the Banff Digital Launch Pad happening at Banff World Media Festival 2012.

nextMEDIA and the Banff World Media Festival, in partnership with MediaCom Canada, are the creators of the next edition of the Digital Launch Pad, which seeks out and showcases the hottest online programs from content creators worldwide. Their goal is to connect the next hot webseries with advertising agencies and brands hungry for new ways to reach out to wired audiences and consumers through branded entertainment. This session will showcase our six finalists as they face off in front of our jurors.

Good Luck to Creator/Director Jay Ferguson and Producer Jonas Diamond as they breakdown how they branded season one in the groundbreaking web thriller Guidestones.

You can watch the competition live  at 5 pm EST on June 11/2012 at the below link

Looking Back..

April 3rd, 2012 by Jay


The journey to creating Guidestones goes back 6 years for me.

I was drinking coffee with my friend Patricio Davilla complaining about the difficulties of trying to get any film project distributed in this country (a favourite activity of all independent filmmakers in Canada: caffeine and complaining) and he said to me “Why don’t you produce content for the internet? You can bypass the broadcasters and go directly to your audience”.

Now you need to remember this was six years ago. YouTube was roughly one year old, online video was not particularly sophisticated, and computers were… well, let’s just say they were slow-ish, smartphones were not that smart, and neither was most of the content… football in the groin.

As an independent filmmaker I was much more sophisticated than Dayillia’s suggestion; so naturally I strongly rejected the idea.

A bit of time passed and still nobody was picking up my features, or anything else for that matter, and a thought kept lingering as rejection persisted; the idea of creating content and being my own distributor.

I wanted to take control of my own destiny.

So, without admitting it to anyone, I let the concept occupy a large portion of my brain and thought it over and over… and over… If the content was serialized with cliffhangers, maybe there could be something there.

My father used to tell me about going to the movie theater and watching the old serials; he loved them and he kept coming back. Everybody did.

But seriously, that was all handle bar mustaches and archetypes. Is that really what I wanted to do? Spend my time figuring out unique ways to tie maidens in distress to railway tracks?

This is not what makes an honorable career in the film industry. (Yes I know… oxymoron)

I started to dabble. I wrote a proposal, I raised a little capital, and I tried my hand at a couple of short form content experiments called TRUE FICTION and TEN TO GO. Suddenly three years later, my dabbling had turned into a full-fledged obsession to become an on-line content producer.

Of course I want this job because it pays no money and exacts no respect from anybody…

This is a volunteer proposition that nobody wants or needs, with long hours and a lot of people politely pretending to listen to you, who are impatient to get back to making some real money in the real world.

Well, for some reason I slogged on, going to various interactive conferences across the country, pushing my concept of serialized content, supported by TRUE FICTION and TEN TO GO (both great ideas, and I believe, very well executed and entertaining).

However, in the end these properties were really just short versions of television shows. I tried to raise money to make more… I tried for a couple of years with little success.

By now it’s summer 2008 and two things are happening:

First, people keep asking me what my plan is to monetize the content…to which my answers are; through “sponsorship”, and “t-shirt sales” and the content is going to be “so good people will pay for it!”, yadda yadda yadda.

Second, we are quickly heading into the fall of 2008…when a certain World Economic Collapse occurs… Here I am knocking on doors looking for money for a high risk venture. Well timing is everything, because as I was getting (politely) laughed out of board rooms across the country and then suddenly I happened across a single meeting that would end up changing the course of my career…and I do believe now, my life.

JDF – April 3, 2012

Guidestones Prologue

March 22nd, 2012 by Jay


Jay Ferguson Hat

I’ve decided to start a Blog.

I have to be honest. I really can’t imagine that anybody would have any interest in hearing what I have to say. BS. right? False modesty.. Then why put this down on the page?


The fact is I am writing this to myself. It’s a kind of journal for four reasons.

  1. It helps me to organize my thoughts when I externalize them, which then helps me organize my life.
  2. My life seems to move so fast these days; this provides a nice quiet moment for me to reflect.
  3. When I wonder what the hell I did for all those years making that crazy project, I can look back and rediscover.
  4. I now have a three and a half year old daughter whom I love dearly. Later on in life if she ever wonders what Daddy was doing every day when he went off to that weird place called work, she can come back to this lonely record of accounts and discover on her own terms.

So why not keep it private?


Actually the real reason is that if it’s public my mom can read it and she will think that her son has some sort of legitimate job. It will certainly make up for the lack of salary I’ve been taking home for twenty years.

The reason I want to start a blog particularly about Guidestones, at this particular time, is two fold.

  1. To look back.
  2. To look forward.

We are in a transitional place with Guidestones. We have just finished production (after 3 years) and are now going into marketing and distribution…which I’m sure will take up another number of years. (Please do not tell this to my wife RE: the aforementioned lack of salary.)

We are calling Guidestones an interactive thriller which I believe is accurate. I do have to say however, that once you get past the easy to read, simplified, tag line, it goes much deeper than that. I can attest to this as it took 50 of us, over a 3-year period to make the thing functional… Guidestones is an online dramatic series that runs 50 episodes over the course of 6 cities, 3 countries, 2 continents, 45 websites, and 120 minutes of supplemental media.

Anybody can sign up for free and experience it by entering their email address on this site (

Some day my daughter will be able to go on the journey as well and what I am going to attempt to describe to her (in this very public forum) is not only how I did it…but why.

JDF – March 22, 2012

Guidestones Jay Ferguson


INTERVIEW: Supinder Wraich Talks to Suhaag About Guidestones

January 26th, 2012 by Jay

Supinder Wraich in India | Guidestones Web Series

The lead actress of the Guidestones web series, Supinder Wraich, gave an insightful and charming interview to Suhaag. The website for the magazine, which covers South Asian related news and culture, asked some interesting questions and Supinder gave illuminating answers.

Of particular note is the method acting Supinder employs.

“Sandy Rai, is a role that is very close to my heart.” Reason being, Supinder wanted to be an interpreter, “something to fall back upon,” she adds, and took a course in it.


The Chandigarh born Supinder says she is a method actor. “I lived in a hostel, away from the comforts of my home, in Etobicoke for one and a half months to get into the mind of the character.” Sandy’s character spends time away from her home and Supinder wanted to experience that first hand.

“I wanted to look at Toronto through the eyes of a newcomer.” She tried being a vegetarian too because she imagined Sandy to be one.

Supinder also let’s us in on her dream project:

And what is her dream project? Supinder  says, “I love Deepa Mehta and she is top on my priority list of directors I want to work with.” She would also like to work with all the top Canadian directors including Richie Mehta of Amal fame. “And I would like to do an action film.”

You can read the entire interview over at Suhaag.

PHOTOS: Shooting the Guidestones Web Series in India

January 17th, 2012 by Jay

Check out some more great photos from our wonderful shoot in India. The Guidestones web series takes place across three continents and the portion shot in India has some striking locations and compositions!

Shooting in India | Guidestones Web Series

Shooting in India | Guidestones Web Series

Dan Fox, Shooting in India | Guidestones Web Series

Director Jay Ferguson, Shooting in India | Guidestones Web Series

Shooting in India | Guidestones Web Series

Shooting in India | Guidestones Web Series

Jay Ferguson, Supinder Wraich, Dan Fox, Shooting in India | Guidestones Web Series

Jay Ferguson, Shooting in India | Guidestones Web Series

Dan Fox, Shooting in India | Guidestones Web Series

Jay Ferguson, Supinder Wraich, Dan Fox, Shooting in India | Guidestones Web Series

Supinder Wraich, Shooting in India | Guidestones Web Series

Dan Fox, Shooting in India | Guidestones Web Series

Supinder Wraich, Shooting in India | Guidestones Web Series

VIDEO: Elbert County Conspiracy, Georgia Guidestones Web Series

January 12th, 2012 by Jay

There’s a strange conspiracy that starts in Elbert County, Georgia and is signified by the structure known as the Guidestones. But what exactly is the conspiracy? It seems to span the entire globe. Does this granite monument symbolize a new world order, secretly run behind-the-scenes? One world government that is waiting for its moment to arise? Population control? Two students investigate… Sign up to watch the web series this February!

VIDEO: Decoding Conspiracies Throughout History, Guidestones Teaser Trailer

January 5th, 2012 by Jay

What is the connection between historical conspiracies and the Georgia Guidestones? A new world order, secretly run behind-the-scenes? One world government that is waiting for its moment to arise? Population control? How many events are tied to this and how many do people even suspect in the first place? The cold war… the moon landing… the Beatles? Find out more by signing up for our web series, which launches in February!